Search Engine Optimization

What is Search Engine Optimization?

Cloutlearn provides excellent training for Search Engine Optimization (SEO). The course prepares professionals who optimize web pages to make them easily available in the search engines like Google, Bing etc. The course enables its students to understand how can one optimize a website for search engines and answer several questions related to SEO and how can people differentiate between a ‘good’ SEO advice from ‘bad’ or a harmful SEO advice. The course provides a detail about why people must care about SEO. Join us at Cloutlearn to learn not only the basics of SEO but also about the practical strategies for optimizing a site for organic search traffic.

Definition

SEO is the effective usage of online search engines by which your web page gains increased visibility when a user makes a search using keywords.

Process

Take nine highly effective steps carefully crafted by online marketing experts to train you to independently handle every single challenge that you come across when you start working on SEO

Benefits

As you start using SEO, your ranking goes up in searches, and you will become a prominent website not just for users but for search engines like Google that would mark you down among the top-ranked. Once you become popular, traffic to your website grows automatically and take the sales data up with it.

Plan

Planning makes for a good beginning. Start by listing the best strategies for your own website based on the algorithm that works best with search engines.

Execute

You will pick up skills of execution, and be able to prepare any number of web pages, be it for yourself or your customers. You will be able to tag, structure and link the right density of words and keywords with your knowledge of on-page SEO technique, as well as off-page ones.

Measure

Sometimes you may have to outsource your search engine optimization, in which case, you would still be able to evaluate the suitability and quality of SEO strategies used on your website. You would also know how to measure improvement rates

• What are Search engines and how do they work?
• What is SEO?
• Introduction to SERP?
• How and why to implement SEO?
• Keywords and keyword planning
• Keyword Research
• On-page and Off-page SEO
• Link Building Strategies
• Blogging and SEO
• Webmaster Tools and Google Analytics