Email Marketing

What is Email Marketing?

Emails can also act as a way to promote products and services to potential or current customers. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is also a great way to match with current market trends and technology. it remains one of the best marketing platform when it comes to communication and sales conversion.

At CloutLearn, we will teach you various techniques of email marketing and how to overcome the major challenges that most of the marketers face, i.e., reaching the inbox of the customer and hence realize the true potential of email marketing.

Process

• This course will teach you about email marketing strategies that will help you stack up more conversions. You will be taught about the fundamentals of email marketing, email marketing campaigns, email writing, and deliverability. It is also a great way to match with current market trends and technology.
• We will explain you how to build a winning email marketing strategy, starting with the collection and management of subscriber data and how to avoid regulatory issues when it comes to using this marketing. We also explore the issues posed by spam email and how you can avoid your messages ending up in the junk folder. Then we take you through the individual stages of planning and executing an email campaign, including how to optimise your activity according to your goals.
• Emails can also be a way to promote products and/or services to potential or current customers. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc.

Benefits

• How to strategize your delivery plan to test, optimize and report on the performance of online campaigns.
• Email marketing is a better alternative to increase the profits and generate a great return on investment if done correctly. In a recent survey, 90% of people said they prefer to be contacted by email.
• Email marketing helps us in reaching out to customers at large numbers to inform from time to time about the products or services or communicate about the latest happenings and trends.
• Email marketing is a great, cost-effective way of sharing your marketing messages with the people who are most interested in hearing from you.
• We can use email to develop relationships with potential customers or clients.

• What is email marketing
• Types of email marketing: Bulk and Opt-in
• Designing an email
• Opt-in email marketing: What, where and how?
• Challenges of email marketing
• Tips and tricks of email marketing
• How to avoid spam-trap?
• Maintain your IP reputation
• Advantages of email marketing
• Case Study / Success Story
• Tools
• Interesting Facts